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Privacy Notice

Operactive Arts Ltd (Company No. SC830968)

This privacy notice tells you what to expect us to do with your personal information when you interact with us.

Contact Details

What Information We Collect and Why

To provide services and goods

When you purchase our software products (such as Surtitles-in-a-box), we collect:

• Names and contact details
• Purchase and account history
• Account information (licence key, activation date)
• Device identifier (hashed) for licence activation

For service updates or marketing

When you sign up to our waitlists or newsletters, we collect:

• Names and contact details
• Records of consent

For recruitment purposes

When we engage performers, musicians, or other contractors, we collect:

• Contact details (name, address, phone, email)
• Employment history and previous work
• Education history (e.g., conservatoire training, qualifications)
• Bank details for payment
• Profile photographs

For dealing with queries, complaints or claims

When you contact us, we collect:

• Names and contact details
• Account information (if applicable)
• Purchase or service history (if applicable)
• Correspondence

Lawful Bases

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. We rely on the following bases:

For goods and services

• Contract - we need to collect information to enter into or carry out a contract with you
• Legitimate interests - licence verification, fraud prevention, and security

For service updates and marketing

• Consent - you have given us permission by signing up
• Legitimate interests - notifying existing customers about product updates

For recruitment

• Contract - we need information to enter into performance agreements
• Legitimate interests - maintaining records of potential collaborators

For queries and complaints

• Contract - handling issues related to purchases
• Legitimate interests - responding to enquiries benefits both parties

Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Right of access - request copies of your personal information
• Right to rectification - request correction of inaccurate information
• Right to erasure - request deletion of your information
• Right to restrict processing - request limits on how we use your information
• Right to object - object to the processing of your data
• Right to data portability - request transfer of your data
• Right to withdraw consent - withdraw consent at any time where we rely on it

To make a request, contact us at info@operactive.co.uk. We will respond within one month.

Where We Get Information From

• Directly from you
• Publicly available sources (professional profiles, social media)
• Our service providers (e.g., LemonSqueezy provides customer purchase data)

How Long We Keep Information

Data Type	Retention Period	Reason
Customer purchase records	6 years after purchase	Tax and accounting requirements
Licence and account data	Duration of licence + 6 years	Contract and legal records
Waitlist signups	Until product launch or unsubscribe	No longer needed after
Contact enquiries	2 years	Reasonable follow-up period
Contractor/performer records	Duration of engagement + 6 years	Tax and legal requirements
Unsuccessful contractor enquiries	2 years	Future opportunities

Cookies and Website Analytics

We count visits to our website with Plausible Analytics. Plausible sets no cookies, does not identify you and keeps its data in the EU.

On the Ghost of the AI Empire page we ask whether you accept Meta cookies. If you accept, the Meta Pixel records that you visited the page and whether you clicked Book tickets, together with your browser and device details. We use this to measure our Facebook and Instagram adverts and to show them to people likely to be interested. Meta receives this data and uses it under its own privacy policy, and may process it outside the UK, including in the USA. If you choose No thanks, the Meta Pixel does not load. You can change your choice at any time with the Cookie settings link at the bottom of that page.

The trailer on that page is a YouTube video in privacy-enhanced mode. YouTube receives data only when you press play.

Who We Share Information With

Data processors

• LemonSqueezy (USA) - processes payments and delivers software licences
• Netlify (USA) - hosts our website and stores contact form submissions

Other third parties

• Professional or legal advisors (accountants, lawyers)
• Organisations we are legally obliged to share with
• Publicly on our website or social media (performer information for productions)
• Venues and production partners - for logistical and scheduling purposes
• Collaborating arts organisations - for joint workshops and co-productions (e.g., English National Opera)
• Meta (Facebook and Instagram) - only if you accept Meta cookies on the Ghost of the AI Empire page

International Transfers

We transfer personal information outside the UK to the following organisations:

Organisation	Purpose	Country	Safeguard
LemonSqueezy LLC	Payment processing	USA	EU Standard Contractual Clauses
Netlify, Inc.	Website hosting	USA	EU Standard Contractual Clauses

How to Complain

If you have concerns about how we use your personal data, please contact us at info@operactive.co.uk.

If you remain unhappy after raising a complaint with us, you can complain to the Information Commissioner's Office (ICO):

Last updated: 28 September 2026