At Operactive Arts, we are reimagining classical music and artistic performance for the modern age. Inspired by the interplay of heritage tradition and cultural innovation, we support creation of immersive experiences that merge the timeless beauty of classical artistry with the transformative power of cutting-edge technology. Our ambition is to support creation of bold new methods for storytelling, music-making, and audience engagement.
Our Founders
DR ALEXANDRA HUANG-KOKINA
Alexandra is an academic, pianist and creative director whose work bridges music, literature, new media and digital creativity. As Artistic Director of Operactive Arts, she leads chamber music performance series and immersive opera productions. Her latest work, Yūrei of the AI Empire, is the first in a science-fiction opera trilogy that fuses Japanese Kabuki theatre with Western operatic tradition.
With over eight years of experience in British and Swedish academia, she holds academic positions across several institutions. She is a Bicentenary Music Fellow at the University of Manchester, a Visiting Research Fellow at University College London, and an Associate Fellow at the Centre for Aesthetics and Business Creativity at Lund University. She previously held a postdoctoral fellowship at the University of Edinburgh. Across these academic environments, she leads pioneering research in classical music innovation and music entrepreneurship.
Her forthcoming book, The Musical Performativity of Twentieth-Century Piano Novels (Palgrave Macmillan), examines non-traditional piano performances as vehicle for socio-political transgression.
ARTURS KOKINS
Arturs brings 20 years of experience as a business leader and strategy consultant, specialising in innovation and digital transformation across a broad spectrum of industries, including the creative sector. Currently, he serves as a Managing Principal at Capco, advising some of the world’s leading businesses on business model innovation and digital transformation across regions such as the UK, continental Europe, North and Latin America, East Asia, and the Middle East.
At Operactive Arts, Arturs focuses on exploring how AI and other emerging technologies can transform creative industries, shaping the future of classical music and broader creativity. He also leads production process of new artistic creations.
Arturs holds an MBA with distinction from Saïd Business School, University of Oxford.
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