About Us
We reimagine classical music and artistic performance by merging the timeless beauty of classical artistry with the transformative power of technology.
Operactive Arts is a UK-based organisation that supports the creation of immersive experiences and bold new methods for storytelling, music-making, and audience engagement.
Founded in Edinburgh in 2024, we believe opera has always been an art form of innovation. From its European origins through to its global propagation nowadays, opera has continuously evolved. Today, we continue that tradition by exploring how artificial intelligence, data science, and immersive media can deepen the connection between performers and audiences.
Our work challenges opera's traditionally exclusive conventions, reimagining it as a vehicle for digital inclusion and innovation while honouring the extraordinary craft of classical musicians.
Our Vision
"Opera for the people: artistic democracy and inclusion through operatic practice."
We envision a future where live performance is not a passive experience but a collaborative act of creation. Where audiences are co-authors of the story. Where technology amplifies human artistry rather than replacing it. Where classical music speaks powerfully to contemporary concerns.
Artistic Director
Alexandra is an academic, pianist, and creative director whose work bridges music, literature, new media, and digital creativity. She leads Operactive's chamber music series and immersive opera productions, including Yūrei, the first in a science-fiction opera trilogy.
Currently a Bicentenary Music Fellow at the University of Manchester, Alexandra brings over 8 years of experience in academia and has held prestigious fellowship positions at the University of Edinburgh, UCL, Lund, and more. Her scholarship has appeared in renowned journals like Routledge, Cambridge University Press, and others, with a forthcoming monograph by Palgrave Macmillan.
Managing Director
Arturs brings over 20 years of business leadership and strategy consulting experience to Operactive Arts. Currently a Managing Principal at Capco, he specialises in innovation and digital transformation across a broad spectrum of industries.
At Operactive, he focuses on exploring how AI can transform creative industries, developing sustainable business models for arts organisations, and building the technical infrastructure that powers our interactive productions. He holds an MBA with distinction from Saïd Business School, University of Oxford.
We are fortunate to collaborate with exceptional performers and creatives who bring our productions to life.
Vocalists
Instrumentalists
Creative Collaborators
Our work is supported by leading academic institutions and research centres exploring the intersection of arts, technology, and society.
Including the Centre for Data, Culture and Society at Edinburgh Futures Institute, NOVARS Media and Innovation Lab at Manchester, and Lund University's Centre for Aesthetics and Business Creativity.
We are grateful to the following organisations for their generous support of our work.
Academic Funders
Cultural Foundations
Whether you're interested in collaboration, performance opportunities, or simply want to learn more about our work, we'd love to hear from you.
Or email us directly at info@operactive.co.uk